Yay or nay: Osmeña rebrands as ‘Tito Serge’
Will he get into the millennial vibe with this strat?
Returning senatorial hopeful Sergio Osmeña III went through a brand refresh of sorts as he takes his campaign across social media.
The politiko now wants to be called “Tito Serge,” as he hopes to appeal to the younger voters who happen to take up a big chunk of the May 2019 base.
“Your favorite tito has authored more than 150 bills in the senate! Want to know more about them?,” Osmeña’s online ad reads.
— Tito Sergio Osmena III (@titoserge) March 4, 2019
Is it a yay or a nay?