VM Familiaran combines shopping and campaigning in Bacolod

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El Cid Familiaran got creative with his campaign rounds in Bacolod City.

Rather than do the traditional walkabouts in barangays under the scorching summer heat, the vice mayor went inside a mall and touched base with fellow mallgoers for the day.

So that’s strolling, shopping, and campaigning in one go. Aircon pa!