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Iloilo City eyes UNESCO City of Gastronomy tag

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Iloilo City hopes to be recognized as a creative city of design by the United Nations Educational, Scientific and Cultural Organization (UNESCO).

In the whole country, only Baguio City (2017) and Cebu City (2019) are included in the UNESCO Network of Creative Cities.

Mayor Jerry Treñas said he plans to embark on the new challenging journey to get more tourists to visit Iloilo City.

He already started initial preparations to determine the requirements for the UNESCO title, added Treñas. (https://bit.ly/2Q3FFeI)

“I have already started talking with my connections and I am leaving for Manila to meet with them over the weekend and talk about it. It’s going to be a long and tedious process. This will be another feather on the cap of Iloilo City. And I think everyone is working together to make sure that we achieve our goals,” according to him.

Venus Navalta, chief executive officer of IPG Mediabrands Philippines, who recently visited the city for an immersion activity, said Iloilo City can be the country’s first UNESCO Creative City under the food category.

“We think that food is particularly the plan that you should take on because there are many categories and when you enter this award winning there is a strategy to it so along with learning from other cities like Baguio and Cebu,” she said.

IPG will submit a proposal for the city’s branding.

The UNESCO Creative Cities Network aims to unify cities that are utilizing creativity as an effective instrument for sustainable urban development.