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DOT-Western Visayas eyes transformation of Boracay into ‘premium destination’

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The Department of Tourism (DOT) said it is looking to transform Boracay into a “premium destination.”

DOT-Western Visayas Regional Director Helen Catalbas said Boracay will not have a “cheap” image after its rehabilitation.

“I envision Boracay to be a premium destination after it is closed, and then rehabilitated and opened big time to the world tourism community. It is going to be a destination that has the class that the world expects from the best island in the world,” Catalbas said.

The DOT, Deparment of Environment and Natural Resources (DENR), and the Department of Interior and Local Government (DILG) earlier recommended the closure of Boracay for up to a year while being rehabilitated.

But Catalbas said Boracay will still accept tourists if ever the closure will push through.

“It’s not totally closed to tourists, but we should inform them that they should not expect Boracay to be really orderly when they arrive,” Catalbas said.